Even though they created several mechanics now employed by other apps in the industry, many later entrants tried to distance themselves from Tinder.
Tinder positioned itself as the first dating app specifically designed for mobile devices. Older dating portals tried to port their experiences and failed mainly due to their UI/UX and entire models’ complexity. Tinder was one of the first apps in the early App Store, with simplicity being the core differentiator.
Tinder has become the core of the dating ecosystem, and later apps have been forming around Tinder, tapping into specific niches that had specific interests or different attitudes about dating in general. Most of these can be separated into the following categories:
- Pro-feministSince women often had negative experiences just by being on a dating app, some applied tech to shift the gender balance by creating a safer environment.
- Elite“Exclusive” apps targeted at people with high income and top-level education.
- National/ReligiousApps that are focused on specific regions like APAC or Africa or religious communities.
In , Tinder’s social media director Alexa Mateen, who spearheaded Tinder’s college campus expansion, said the app offered a “chance to meet people you wouldn’t normally meet.”
Tinder has been actively engaging with students on campuses for obvious reasons: they’re the perfect target audience, and it’s a large group of 18-25-year-old people contained in close proximity to each other. Continue reading “Tinder is perceived as the de-facto mobile dating app and has a reputation for being a hookup app”